SPONSOR SPOTLIGHT: BLACK HILLS REGIONAL EYE INSTITUTE

(RAPID CITY, SD) – The Rapid City Rush, proud ECHL affiliate of the NHL’s Arizona Coyotes, are excited to announce that Black Hills Regional Eye Institute, a Corporate Partner since the inception of the Rapid City Rush, continues their loyal support of Rush hockey as they enter into a multi-year sponsorship agreement.

“A huge part of the success of our franchise has been the incredible support from our corporate partners,” said Rush GM Joe Ferras. “Black Hills Regional Eye Institute has been a corporate partner and has supported the Rush since the inception of our team. We have had several players and staff that have benefitted from Lasik surgery. The outstanding medical team and professional staff have been instrumental in the wellbeing of our Rush players. With BHREI’s continued long-term support, the Rush is guaranteed excellent medical care for years to come.”

Black Hills Regional Eye Institute’s mission is to provide our region with comprehensive eye care of the highest quality in an efficient and innovative manner and to continually improve that care through education and research. Hundreds of doctors and patients count on the Eye Institute to provide the very best in diagnosis, treatment, consultation, surgery, research, and education. Eye Institute physicians and staff are honored to serve patients and are sincere in their claim that the phrases "eye care" and "I care" have exactly the same meaning. From general vision screening to laser eye surgery, you can trust the Eye Institute located in the Black Hills to provide the best possible care.

“The Eye Institute has been a part of the Rush Medical Team for 10 years now. We provide all of the preseason physicals to ensure that the players are ready to play before they hit the ice,” said Jodi Anderson, CFO and Administrator of Black Hills Regional Eye Institute. “We’ve been a Corporate Sponsor since the very beginning, and we’ve been very proud to be associated with the Rush. We think it brings great value to our community to have a professional team, and makes the community a better place with more to offer, which helps when we do our recruiting to bring new professionals to the area.”

Among the many aspects of Black Hills Regional Eye Institute’s partnership with the Rush, highlights include on-ice logos, dasher board advertisements, “puck out of play” warnings, signage under the scoreboard, in-game arena graphics, and “Sights of the Game” post-game highlight reels that you can see on the Rush website and social media platforms. Additionally, Black Hills Regional Eye Institute has hosted the preseason physicals for the Rush players prior to training camp.

“I think it’s great, because we get to reach a different group of people. We’ve are proud to be offering the Rush players Lasik and PRK, and be a part of the Medical Team evaluations every season, so we’re very excited for that,” added Morgan Meissner, Optometric Liaison & Marketing Director at Black Hills Regional Eye Institute. “I think it’s great just to have another activity to do in the winter. It’s nice to enjoy that, and cheer on the players at the games.”

REMINDERS:

• The Rush are holding a contest for fans to select our 10th-year anniversary logo, and the voting process has officially begun! Head to www.rapidcityrush.com/logo-contest/ to vote on which logo you feel should represent our 10th season of hockey! Voting ends this Friday, June 2nd.

• The 2017-18 ECHL Schedule is OUT! Head to www.echl.com to see where the Rush play during their 10th anniversary season!

• For more information on Season Ticket Memberships for our 10th anniversary, call 716-7825.

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