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EXECUTIVE

Jared Reid

Jared Reid

President

Jared joined the Rush front office in April 2019. He spent three years as the team's Vice President of Sales, and in the summer of 2022, was promoted to Chief Ticket Officer of Spire Sports & Entertainment, the Rush's parent company. He couldn't stay away from Rapid City, and as of May 2023, he's the President of the Rush. He most recently worked at Michigan International Speedway as Sr. Manager of Consumer Sales & Premium Seating. Prior to that, he worked for the Kansas City Mavericks as the Director of Ticket Sales. 

A native of Detroit, Michigan, he started his foray into sports working for Sprint Center in Kansas City as well as the Kansas City T-Bones of the American Association of Independent Baseball. Jared refereed minor pro and college hockey for over ten years, skating in various leagues including the NAHL, USHL, IHL, CHL, and ECHL. He attended Central Michigan University, earning his bachelor’s degree in 2009.

Todd Mackin

Todd Mackin

President, Spire Holdings

On March 8, 2019, the Rapid City Rush announced Todd Mackin as the next President of the Rapid City Rush. Mackin has twice been a finalist for ECHL Executive of the Year. He's currently the President of Spire Holdings. 

Mackin came to the Rush after spending the previous eight seasons working in the front office of the ECHL’s Kansas City Mavericks. He began with the Mavericks when they were a member of the Central Hockey League, originally brought in to revamp the corporate sales of the team as the Director of Corporate Sales, before his promotion to Vice President of Sales in 2016. Prior to his appointment as the Rush's President, Mackin served as the Executive Vice President of the Mavericks. 

A native of Kansas City, Missouri, Mackin began his foray into professional sports in the National Football League, where he worked for a decade in ticket sales, premium seating, and corporate partnerships. Before working in professional sports, he earned his bachelor’s degree in Marketing and Finance at Northwest Missouri State University in 2001. Following his undergraduate studies, he earned his Master’s in Business Administration from the University of Missouri-Kansas City in 2006. Mackin lives in Charlotte with his wife, Lauren.

TICKET SALES

John Kramer

Vice President of Sales
Alex Lasky

Alex Lasky

Director of Sales

Alex joined the Rush in July of 2022. He was born and raised in Jackson, Michigan and is a graduate of Central Michigan University in Mount Pleasant, Michigan. While attending CMU, Alex played for the Chippewas D3 Hockey Club for five years. During that time, the team appeared in the national tournament four times. He graduated with a bachelor's degree in Sport Management and a minor in Multimedia Design. 

In his free time, Alex enjoys golfing, fishing, spending time with friends and playing with his cat, Lululemon.

Zach Nelson

Zach Nelson

Account Executive

Zach joined the front office in July 2023 after serving on Party Patrol during the 2022-23 season. 

He was born and raised in Grand Forks, North Dakota. He attended Valley City State University in Valley City, North Dakota, where he competed on the cross country and track teams as a long-distance runner. He also spent two years as a student assistant coach for both teams while earning his Bachelor’s Degree in Human Services-Criminal Justice Concentration.

Zach enjoys riding his motorcycle around the Black Hills, going to concerts, and kayaking.

Chris Palomo

Account Executive

Chris Palomo was born in Scottsbluff, Nebraska and grew up in nearby Gering through childhood. 

A standout on the Gering High School baseball team, Palomo was able to pursue baseball first at Southwestern Community College and then at the University of Nebraska at Kearney. While a Loper, Palomo completed an undergraduate degree in exercise science and earned a master's degree in sports management. 

Palomo relocated to Rapid City in February 2024 to begin as an account executive with the Rush. 

In his free time, you can catch Palomo at the local golf course, hanging out with friends, or meeting new people around the area. 

CORPORATE PARTNERSHIPS

Kayleigh Schmidt

Kayleigh Schmidt

Vice President of Business Development

Kayleigh joined the front office of the Rapid City Rush in March 2020. She previously served roles within the organization such as Director of Social & Creative Content, Manager of Community Relations & Social Engagement, In-Game Host and Rushette. Prior to making the jump into the hockey world, she worked for KOTA Territory News and KSFY (now Dakota News Now) in various jobs like morning anchor, producer, and multimedia journalist. 

Kayleigh was born in Willmar, Minnesota and had the opportunity to move around the country and overseas when her mother joined the Air Force. She ended up in Rapid City in 2006 and stuck around after her mother retired. She attended New Underwood High School for three years until moving to Stevens High School for her senior year. After graduation, Kayleigh attended South Dakota State University where she earned a B.S. in Journalism with an emphasis in Broadcast and a minor in Criminal Justice. 

She loves all things winter, horror films/books, animals, and Minnesota. The Rush, Washington Capitals, Minnesota Wild, Twins and Vikings tend to keep Kayleigh’s attention year-round, but she enjoys finding that perfect concert or hiking trail no matter the distance.

Georgia Veatch

Georgia Veatch

Director of Corporate Fulfillment

Georgia joined the Rush in May of 2023. She was born and raised in Dallas, Texas and is a graduate of Texas Tech University. She received her bachelor’s degree in advertising. While attending Texas Tech, she interned with the athletic department doing fan engagement and promotions. After graduating in spring of 2022, she moved to New Jersey and started her sports career as a Sales Associate with the New Jersey Devils. She moved to Nashville at the beginning of 2023 where she was an event coordinator intern at Alliance Sport Marketing. After finishing her internship, she took a job with the ECHL and moved to Rapid City to start as the Partnership Activation Coordinator. 

Georgia enjoys hiking, camping, white water rafting, shopping, and travelling.

COMMUNICATIONS

Cory Berberian

Director of Broadcasting & Media Relations

Cory joined the Rush in May 2024 as the Director of Broadcasting and Media Relations.

Prior to the Rush, Cory spent three seasons in the North American Hockey League. He served as Director of Media and Broadcasting with the Bismarck Bobcats for two seasons, then worked in the same role with the Oklahoma Warriors for one season. While in Bismarck, Cory was named the NAHL’s Broadcaster of the Year in 2022.

Originally from Towaco, New Jersey, Cory graduated from Syracuse University with a degree in Broadcast & Digital Journalism in 2021. While at Syracuse, Cory worked with the Syracuse Crunch (AHL) as well as the SU men’s and women’s hockey teams.

Cory enjoys all things sports, reading, traveling, and classic rock. He is excited to return to the Dakotas and get started in the Black Hills.

Jack Novelli

Director of Game Operations & Graphics

Jack was born in Orlando, Florida, and raised in the Chicago Suburbs. He graduated in 2020 from Southern Illinois University Carbondale with a degree in Radio Television and Digital Media. Jack brings a strong foundation in multimedia storytelling and game presentation. He honed his skills during an internship with the Rocket City Trash Pandas, contributing to their production and creative team. His journey continued in Columbia, South Carolina where he served as a Video Production Manager for the Columbia Fireflies.

In his free time, you can find him cheering on his beloved Rays, Lightning, Buccaneers, and the Salukis. 

Savannah Green

Director of Community Relations & Social Engagement